The intense competition affecting the wine industry in recent decades has forced wineries and retailers to reshape … effects they might have in influencing consumer decisions. Preferences for different wine attributes as well as the … psychographic traits of respondents were revealed through a web-based questionnaire administered to 504 wine consumers living in the …

, before and two years after, conjunctive wine labeling was introduced in Sonoma County. The results show a higher awareness … demonstrates the potential benefit of associating sub-regional appellations with larger wine regions. …

Wine Influencers (WIs) represent a new type of independent third party endorsers that are progressively establishing …-findings within specific relationships established during discussions: advice from Wine Influencers and generalized reciprocity in …-to-peer relationship development through recommendation; development of trust established through online relationships; wine influencer …

As wineries struggle to differentiate themselves in a world of substantial consumer choices, an emergent wine region in … Southern California has used Sense of Place as a successful driver in the direct-to-consumer marketing and distribution of wine … in the sale of the region’s entire wine production to visitors of their tasting rooms, special events and wine club …

This working paper examines the remarkable growth of wine consumption in the United States since the 1960s. The country … is now the largest wine consumer in the world, exceeding the wine-producing European countries such as France and Italy … analyzing the role of businesses in reinventing the image of wine from a cheap and very alcoholic beverage to a sophisticated …

Today, the wine business can benefit significantly from the advantages of online sales and the use of social media …. However, while the online wine business is growing and the number of online buyers is increasing in Hungary, the impact of … profitability. For this reason, the top 12 Hungarian online wine shops were analyzed. The results revealed that the Hungarian online …

1. Introduction : a practical approach to wine marketing -- 2. The international business environment of wine -- 3. The … relationships -- 5. The role of intermediaries -- 6. Retailing -- 7. Licensed premises -- 8. Wine events -- 9. Wine brand image …