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When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence

Yuan, Qin; Li, Jiang; Jiang, Yushi; Liu, Chun - In: Psychology & marketing 39 (2022) 1, pp. 46-58

Persistent link: https://www.econbiz.de/10012796059

Survival Network Design Strategies, Reorganization and Airline Pricing : An Events Study of a Merger Between a Low-Cost and a Full-Service Carrier

Oliveira, Renan - 2018

This paper develops an events study to investigate the price effects of the acquisition of a financially distressed full-service carrier by a low-cost airline in Brazil. We account for the bankrupt carrier's survival network design strategies (SNDS) pursued during reorganization, which may be a...

Persistent link: https://www.econbiz.de/10012918324

Enhancing subscription-based ecommerce services through gambled price discounts

Tan, Wee Kheng; Chen, Bo-Hsiang - In: Journal of retailing and consumer services 61 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012581869

Playing when paying and what happens next : customer satisfaction and word-of-mouth intention in gambled price promotions

Akbari, Karl; Wagner, Udo - In: Schmalenbach journal of business research : SBUR 73 (2021) 2, pp. 243-271

Persistent link: https://www.econbiz.de/10012622905

Low-price guarantees in a dual channel of distribution

Jiang, Juncai; He, Chuan - In: Marketing science : the marketing journal of the … 40 (2021) 4, pp. 765-782

Persistent link: https://www.econbiz.de/10012623426

Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions

Attari, Amin; Chatterjee, Promothesh; Singh, Surendra N. - In: Journal of business research : JBR 143 (2022), pp. 366-374

Persistent link: https://www.econbiz.de/10013194546

Hidden price promotions : could retailer price promotions backfire?

Li, Wenjing; Hardesty, David M.; Craig, Adam W.; Song, Lei - In: Journal of retailing and consumer services 64 (2022), pp. 1-16

Persistent link: https://www.econbiz.de/10013209547

Are 1-endings the new 9-endings? : an alternative for generating price discount perceptions

Dogerlioglu-Demir, Kivilcim; Akpinar, Ezgi; … - In: Journal of retailing and consumer services 66 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013209663

Effect of long-haul low-cost carriers on North Atlantic air fares

Soyk, Christian; Ringbeck, Jürgen; Spinler, Stefan - In: Transportation research / E : an international journal 152 (2021), pp. 1-15

Persistent link: https://www.econbiz.de/10012648774

Price Discrimination Strategies of Low Cost Carriers

Alves, Carlos F. - 2015

physically or temporal separated. Using game theory techniques, this paper shows that this Lo-Hi (low first and later high …

Persistent link: https://www.econbiz.de/10012750216