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DFSS in marketing : designing an innovative value co-creation campaign
Potra, Sabina; Pugna, Adrian - In: International journal of six sigma and competitive … 9 (2015) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10011524923
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Innovationsexperimente : kundenintegrierendes Vorgehensmodell zur Entwicklung mobiler Dienste bei diskontinuierlichen Innovationen
Möller, Matthias - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003280474
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Bottom-up integration of quality in new product development using systems engineering
Qureshi, Zahid H.; Ashraf, Muhammad Azeem - In: International journal of business and systems research 5 (2011) 5, pp. 494-510
Persistent link: https://www.econbiz.de/10009376020
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Dissecting the impact of innovation on exporting in Turkey
Lo Turco, Alessia; Maggioni, Daniela - In: Economics of innovation and new technology 24 (2015) 3/4, pp. 309-338
Persistent link: https://www.econbiz.de/10010516579
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How firm innovativeness and unexpected product reliability failures affect profitability
Mackelprang, Alan W.; Habermann, Marco; Swink, Morgan - In: Journal of operations management 38 (2015), pp. 71-86
Persistent link: https://www.econbiz.de/10011416935
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Integrated product and process design and development : the product realization process
Magrab, Edward B.; Gupta, Satyandra K.; McCluskey, F. … - 2010 - 2nd ed.
Persistent link: https://www.econbiz.de/10003798602
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Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood; Balachander, Subramanian - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
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Quality assurance aspects of timing and cost evaluation of new products
Fredrikson, Gunnar F. W. - 1980
Persistent link: https://www.econbiz.de/10002218661
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Strategic delegation, quality competition, and new product profitability
Shin, Hyun; Shin, Jongtae; Yoo, Shijin; Song, Joon; … - In: Management decision : MD 53 (2015) 3, pp. 713-729
Persistent link: https://www.econbiz.de/10011291397
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Toward a better understanding of the main antecedents and outcomes of consumer-based perceived product innovativeness
Boisvert, Jean; Khan, M. Sajid - In: Journal of strategic marketing 30 (2022) 3, pp. 296-319
Persistent link: https://www.econbiz.de/10013284055