Digital financial inclusion refers to digital access to and use of formal financial services by excluded and marginalised sections of society. Digital Financial Literacy is having the knowledge, acquired skills and developing necessary habits to effectively use digital devices to for financial...

The aim of the study is to identify the determinants of customer patronage towards selection and consumption of retail banking outlet and its services. The study attempts to identify the determinants with respect to the bank selection process of retail banking customers. The determinants of...

This paper aims to identify various digital marketing practices practiced in India and to find out the most impactful digital marketing practices on consumer purchase decisions. The modern digital consumer accesses various types of digital sources. This study is attempted to find out the most...

The aim of the study is to identify the determinants of customer patronage towards selection and consumption of retail banking outlet and its services. The study attempts to identify the determinants with respect to the bank selection process of retail banking customers. The determinants of...

The basic aim of this empirical research study is to examine the determining factors of consumer patronage in choosing an online banking outlet. This empirical research efforts to recognize those factors associated with the bank shortlisting process of online customers. The determining factors...

Several years back, the brand LUX of HLL's beauty soap was extended to shampoos. Similarly Dabour's Vatika hair oil brand was extended to shampoos a couple of years back. This practice of extending brand name of one product line to another is named as brand extension advertising. The advantages...

Marketing mix is a powerful tool that enables the marketers to concentrate on specific marketing tasks specialization wise (4Ps) and allocate the resources like money, time, and efforts to these tasks to be successful in marketing of products. On the other hand, retailing is the task of selling...

Indian government recently opened gates for global retailers by increasing FDI from 26 percent to 51 percent in both single branded and multi branded retailing. Some of the global retail giants like Wal-Mart already started their operations with joint ventures with Indian corporates whereas...

There is huge demand for the Indian fish products in International Markets. Japan, USA, Europe, Australia etc are major importers of Indian Fish. Among coastal states of India, Andhra Pradesh is occupying a dominating position with has nine coastal districts covering 974 km of coastline from...

In recent years, rural markets have acquired significance, as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities. Rural Markets are defined as those segments of overall market of any economy, which are distinct from the other...