Role of E- Banking Services with Customer Perception and Satisfaction in Current Scenario

In today's competitive environment, every bank attempts to build long-term relationships with its clients in order to grow sales, develop loyalty, build resistance to unfavorable brand aspects, and minimize price susceptibility. Any organization's ultimate purpose is profit production, which may be accomplished via client perception and satisfaction. A pleased consumer will return and suggest electronic banking services to others, resulting in increased sales and profits. Banks are no exception, since them, too, live on profit. Client perception and satisfaction are seen as fundamental conditions for customer retention and loyalty, and so contribute to the achievement of economic objectives. Banks are gradually diversifying their operations by offering both online and traditional banking. Internet banking is only a supplement to traditional branch banking. The main objective of this study was to examine the perception of the customers towards e-banking services of the select banks and to study the level of satisfaction of customers on e- banking services of banks. 110 respondents were identified for measuring Customers’ Satisfaction towards adoption of technology enabled banking self-services using survey method. To identify the level of satisfaction of customers on e- banking services of banks ranking technique is used. The consumer expects a high degree of satisfaction, since customer expectations in electronic banking are quite high, and competition is fierce, with little diversity in the types of services supplied. As a result, bankers have recognized the critical nature of client happiness in online banking