Benos, Theo; Kalogeras, Nikos; de Ruyter, Ko; Wetzels, … - In: European Journal of Marketing 52 (2018) 9/10, pp. 1778-1801
Purpose: This paper aims to examine a core member-customer threat in co-operatives (co-ops) by drawing from ostracism research, assessing co-op ostracism’s impact on critical membership and relational exchange outcomes and discussing why relationship marketing research needs to pay more...