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Harnessing a ‘Currency Matrix’...
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Ruyter, Ko de
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73
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21
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21
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
Saved in:
22
Take their word for it : the symbolic role of linguistic style matches in user communities
Ludwig, Stephan
;
Ruyter, Ko de
;
Mahr, Dominik
;
Wetzels, …
- In:
Management information systems : mis quarterly
38
(
2014
)
4
,
pp. 1201-1217
Persistent link: https://www.econbiz.de/10010433221
Saved in:
23
Service firms and customer loyalty programs : a regulatory fit perspective of reward preferences in a health club setting
Daryanto, Ahmad
;
Ruyter, Ko de
;
Wetzels, Martin
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 604-616
Persistent link: https://www.econbiz.de/10008747770
Saved in:
24
Fields of gold : perceived efficacy in virtual teams of field service employees
Schepers, Jeroen
;
Jong, Ad de
;
Ruyter, Ko de
;
Wetzels, …
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 372-389
Persistent link: https://www.econbiz.de/10009383332
Saved in:
25
Return on interactivity : the impact of online agents on newcomer adjustment
Köhler, Clemens F.
;
Rohm, Andrew J.
;
Ruyter, Ko de
; …
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10008935841
Saved in:
26
An assessment of measurement invariance between online and mail surveys
Deutskens, Elisabeth
;
Ruyter, Ko de
;
Wetzels, Martin
-
2005
Persistent link: https://www.econbiz.de/10002728055
Saved in:
27
The impact of attitud strength on customer-oriented priority setting by decision-makers : an empirical investigation
Birgelen, Marcel van
;
Ruyter, Ko de
;
Wetzels, Martin
- In:
Journal of economic psychology : research in economic …
24
(
2003
)
6
,
pp. 763-783
Persistent link: https://www.econbiz.de/10001845697
Saved in:
28
Beyond the call of duty : the impact of perceived support on attitudes and behavior of temporary call center agents
Wetzels, Martin
;
Ruyter, Ko de
- In:
Service quality and management
,
(pp. 227-250)
.
1999
Persistent link: https://www.econbiz.de/10001407695
Saved in:
29
Consumer responses to vertical service line extensions
Lei, Jing
;
Ruyter, Ko de
;
Wetzels, Martin
- In:
Journal of retailing
84
(
2008
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10003782181
Saved in:
30
The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott
;
Grewal, Dhruv
;
Aguirre, Elizabeth
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
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