The impact of attitud strength on customer-oriented priority setting by decision-makers : an empirical investigation
Year of publication: |
2003
|
---|---|
Authors: | Birgelen, Marcel van ; Ruyter, Ko de ; Wetzels, Martin |
Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 24.2003, 6, p. 763-783
|
Subject: | Beziehungsmarketing | Relationship marketing | Entscheidung | Decision |
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