I conduct a statewide experiment in Michigan with nearly 50,000 high-achieving high school seniors. Treated students … website. I find that very high-achieving, poor and minority students are the most likely to navigate to the website. Small … more students to the website than highlighting college choice, and 37 percent more than highlighting how to apply to …

enrollment of disadvantaged students by 32%. But the intended beneficiaries were nearly three times as many, and of higher … average ability, than those induced to be admitted. The evidence points to students making pre-college choices that caused … this divergence. Using linked survey-administrative data, we present evidence consistent with students being averse to …