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Markenpolitik für hybride Produkte : Herausforderungen, Dimensionen und praktische Gestaltungsempfehlungen
Schmitz, Gertrud; Krieger, John; Modlich, Stephanie - 2010
Persistent link: https://www.econbiz.de/10008662989
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A longitudinal examination of the effects of retailer-manufacturer brand alliances: the role of perceived fit
Arnett, Dennis B.; Laverie, Debra A.; Wilcox, James B. - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 5-27
Persistent link: https://www.econbiz.de/10003979616
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Effects of licensing in retail markets
Saqib, Najam U.; Manchanda, Rajesh V. - In: Brick & mortar shopping in the 21st century, (pp. 129-149). 2008
Persistent link: https://www.econbiz.de/10003618195
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Markenallianzen als Form der Markenkombination : Analyse der Herausforderungen sowie Potenziale für das strategische Markenmanagement
Wiedmann, Klaus-Peter; Bachmann, Frank; Winkler, Tobias … - 2007
Persistent link: https://www.econbiz.de/10003678763
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The influence of consumer evaluations on the success of co-branding
Lee, Chia-Lin - 2009
Persistent link: https://www.econbiz.de/10003922180
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Is a company known by the company it keeps? : assessing the spillover effects of brand alliances on consumer brand attitudes
Simonin, Bernard L.; Ruth, Julie A. - 2010
Persistent link: https://www.econbiz.de/10003924399
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Ingredient Branding als Königsweg der Differenzierung zwische B2C und B2B
Gusko, Michael - In: Erfolgreiche Markendifferenzierung : Strategie und …, (pp. 148-180). 2010
Persistent link: https://www.econbiz.de/10003924977
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Achieving market leadership for innovation through communication
Viardot, Eric - In: Strategies and communications for innovations : an …, (pp. 243-256). 2011
Persistent link: https://www.econbiz.de/10008987453
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Expansion strategies for online brands going offline
Bravo, Rafael; Iversen, Nina M.; Pina, José M. - In: Marketing intelligence & planning 29 (2011) 2, pp. 195-213
Persistent link: https://www.econbiz.de/10009156905