Achieving market leadership for innovation through communication
Year of publication: |
2011
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Authors: | Viardot, Eric |
Published in: |
Strategies and communications for innovations : an integrative management view for companies and networks. - Berlin : Springer, ISBN 978-3-642-17222-9. - 2011, p. 243-256
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Subject: | Marketingmanagement | Marketing management | Markenführung | Brand management | Strategische Allianz | Strategic alliance | Internationaler Markteintritt | International market entry |
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