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Inference Not Reference : The Price Image Heuristic as an Alternative to Reference Price Theories

Hamilton, Ryan - 2016

Reference price theories have dominated research into how consumers evaluate prices and make price-based choices. Given the widespread acceptance of reference price theories, it is notable that so little consideration has been given to what happens when the central assumption of these theories...

Persistent link: https://www.econbiz.de/10012998840

Consumer price evaluation strategies : internal references, external references, and price images in consumer price perception

Hamilton, Ryan - In: Consumer psychology review 7 (2024) 1, pp. 58-74

Persistent link: https://www.econbiz.de/10014505997

Assortment size and option attractiveness in consumer choice among retailers

Chernev, Alexander; Hamilton, Ryan - In: Journal of marketing research : JMR 46 (2009) 3, pp. 410-420

Persistent link: https://www.econbiz.de/10003867363

Managing product assortments : insights from consumer psychology

Hamilton, Ryan; Chernev, Alexander - In: Kellogg on marketing, (pp. 348-360). 2010

Persistent link: https://www.econbiz.de/10008664273

The impact of product line extensions and consumer goals on the formation of price image

Hamilton, Ryan; Chernev, Alexander - In: Journal of marketing research : JMR 47 (2010) 1, pp. 51-62

Persistent link: https://www.econbiz.de/10003947432

Compensatory reasoning in choice

Chernev, Alexander; Hamilton, Ryan - In: Social psychology of consumer behavior, (pp. 131-147). 2009

Persistent link: https://www.econbiz.de/10003812939

Being of two minds : switching mindsets exhausts self-regulatory resources

Hamilton, Ryan; Vohs, Kathleen D.; Sellier, Anne-Laure; … - In: Organizational behavior and human decision processes : … 115 (2011) 1, pp. 13-24

Persistent link: https://www.econbiz.de/10009007202

Competing for consumer identity : limits to self-expression and the perils of lifestyle branding

Chernev, Alexander; Hamilton, Ryan; Gal, David - In: Journal of marketing 75 (2011) 3, pp. 66-82

Persistent link: https://www.econbiz.de/10009160714

When budgeting backfires : how self-imposed price restraints can increase spending

Larson, Jeffrey S.; Hamilton, Ryan - In: Journal of marketing research : JMR 49 (2012) 2, pp. 218-230

Persistent link: https://www.econbiz.de/10009524190

The dark side of rapport : agent misbehavior face-to-face and online

Jap, Sandy D.; Robertson, Diana C.; Hamilton, Ryan - In: Management science : journal of the Institute for … 57 (2011) 9, pp. 1610-1622

Persistent link: https://www.econbiz.de/10009312547

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