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The future of consumer research methods : lessons of a prospective retrospective
Wood, Stacy - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 151-156
Persistent link: https://www.econbiz.de/10014634442
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Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands
Schmitt, Bernd Herbert - 1999
Persistent link: https://www.econbiz.de/10004034624
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Customer experience management : a revolutionary approach to connecting with your customers
Schmitt, Bernd Herbert - 2003
Persistent link: https://www.econbiz.de/10004755059
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Big think strategy : how to leverage bold ideas and leave small thinking behind
Schmitt, Bernd Herbert - 2007
Persistent link: https://www.econbiz.de/10004894504
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The comfort food fallacy : avoiding old favorites in times of change
Wood, Stacy - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 950-963
Persistent link: https://www.econbiz.de/10003962540
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Prone of progress : using personality to identify suporters of innovative social entrepreneurship
Wood, Stacy - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 129-141
Persistent link: https://www.econbiz.de/10009565260
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How doppelgänger brand images influence the market creation process : longitudinal insights from the rise of Botox cosmetic
Giesler, Markus - In: Journal of marketing 76 (2012) 6, pp. 55-68
Persistent link: https://www.econbiz.de/10009670266
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Conflict and compromise : drama in marketplace evolution
Giesler, Markus - In: Journal of consumer research : JCR ; an … 34 (2007/08) 6, pp. 739-753
Persistent link: https://www.econbiz.de/10003724539
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Collective risk
Giesler, Markus - In: Risikoökonomie : Spektren des Risikos in Wirtschaft …, (pp. 125-151). 2003
Persistent link: https://www.econbiz.de/10001855331
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Midrange, differential, meaningful, and multidisciplinary : reflections on jcr’s epistemic culture
Giesler, Markus - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 204-209
Persistent link: https://www.econbiz.de/10014634451