Similar Search Results

Separating the long and short-term effects of advertising repetition on brand name awareness

Vanhuele, Marc - 1994

Persistent link: https://www.econbiz.de/10000909454

Advertising between archetype and brand personality

Bechter, Clemens; Farinelli, Giorgio; Daniel, Rolf-Dieter; … - In: Administrative Sciences : open access journal 6 (2016) 2/5, pp. 1-11

The aim of the paper is the alignment of C.G. Jung's (1954) archetypes and Aaker's (1997) brand personality framework …) Indicator test and rate Brand Personality (Aaker) traits of the two commercials. Results show that there is common ground. This …

Persistent link: https://www.econbiz.de/10012015803

Can brand experience shorten consumers' psychological distance toward the brand? : the effect of brand experience on consumers' construal level

Kim, Dong Hoo; Song, Doori - In: The journal of brand management : an international journal 26 (2019) 3, pp. 255-267

Persistent link: https://www.econbiz.de/10012060067

Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes

Warren, Caleb; Carter, Erin Percival; McGraw, A. Peter - In: International journal of advertising : the review of … 38 (2019) 7, pp. 1025-1045

Persistent link: https://www.econbiz.de/10012200365

The impact of consistency between the emotional feature of advertising music and brand personality on brand experience

Hou, Jianrong; Zhao, Xiaofeng; Zheng, Jiahao - In: Journal of management analytics 6 (2019) 3, pp. 250-268

Persistent link: https://www.econbiz.de/10012171430

Slogan recall effects on marketplace behaviors : the roles of external search and brand assessment

Briggs, Elten; Janakiraman, Narayan - In: Journal of business research : JBR 80 (2017), pp. 98-105

Persistent link: https://www.econbiz.de/10011771448

Making the brand appealing : advertising strategies and consumers' attitude towards UK retail bank brands

Mogaji, Emmanuel; Danbury, Annie - In: The journal of product & brand management 26 (2017) 6, pp. 531-544

Persistent link: https://www.econbiz.de/10011801051

Lovemarks : the future beyond brands

Roberts, Kevin W. S. - 2004 - 1st ed

Persistent link: https://www.econbiz.de/10001819741

The impact of branding on low-income adolescents : a vicious cycle?

Isaksen, Katja Jezkova; Roper, Stuart - In: Psychology & marketing 25 (2008) 11, pp. 1063-1087

Persistent link: https://www.econbiz.de/10003774632

Trust, commitment, and older women : exploring brand attachment differences in the elderly segment

Jahn, Steffen; Gaus, Hansjoerg; Kiessling, Tina - In: Psychology & marketing 29 (2012) 6, pp. 445-457

Persistent link: https://www.econbiz.de/10009554785