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Psychologie der Marke : die Ma...
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201
Interbrand choice, strategy, and bilateral market power
Porter, Michael E.
-
1976
Persistent link: https://www.econbiz.de/10000051072
Saved in:
202
Repeat-buying : facts,
theory
and application
Ehrenberg, Andrew S. C.
-
1988
-
New ed., rev
Persistent link: https://www.econbiz.de/10000742559
Saved in:
203
Buyer attitudes and
brand
choice behavior
Day, George Sutherland
-
1967
Persistent link: https://www.econbiz.de/10002061315
Saved in:
204
Perceived uncertainty and consumer characteristics in
brand
choice : investigation with durable and nondurable products
Möller, Kristian
-
1979
Persistent link: https://www.econbiz.de/10013391630
Saved in:
205
Applied behavioural economics
Maital, Shlomo
(
contributor
)
Persistent link: https://www.econbiz.de/10000748777
Saved in:
206
Marketing as social behavior : a general systems
theory
Sirgy, M. Joseph
-
1984
Persistent link: https://www.econbiz.de/10000583770
Saved in:
207
Rational choice : the contrast between economics and psychology
Hogarth, Robin M.
(
ed.
)
-
1987
Persistent link: https://www.econbiz.de/10011519348
Saved in:
208
Les non-dits du marché : dialogue d'un économiste avec la psychanalyse
Defalvard, Hervé
-
2008
Persistent link: https://www.econbiz.de/10003715827
Saved in:
209
Konsumentenpsychologie und
Markenartikel
Unger, Fritz
(
ed.
);
Berekoven, Ludwig
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10014269087
Saved in:
210
Brands : visions and values
Goodchild, John
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001548858
Saved in:
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