sponsor awareness and image transfer from the sponsored event to the sponsor as the main reasons for engaging in sport … obstacles of assessing sponsor awareness and image transfer in sport sponsorships in two ways. As a means of reducing the danger … basis for successful sponsorship planning and execution through the selection of an appropriate sponsorship. Second, we …

-of-the-shirt sponsorship. In contrast to North American sports leagues, the economic consequences of discrimination have seen little …Sponsorship income is one of the most important revenue sources for professional soccer clubs operating in the European … Sports Sponsorships by testing the relationship between the ethnic composition of a team and the value of the team’s front …