relationship between social media brand engagement and local residents' voice behavior. Therefore, Destination Marketing …. Furthermore, it examines the mediation role of destination brand psychological ownership in the relationship between social media … brand engagement and local residents' voice behavior. The study collected data from 376 local residents and was analyzed …

Purpose: The existing cultural heritage tourism research rarely pays attention to the antecedents of brand authenticity …. This research fills this gap and points out the critical role of brand legitimacy in building destination loyalty by …. Findings: The empirical analysis results showed that the tourist destination's brand legitimacy positively impacts the three …

destinations to focus on their brand equity from the perspective of their customers-visitors. The aim of this paper is therefore to … verify and modify the model of customer-based brand equity for a tourism destination (CBBETD) and its attributes for the … = 451). The main CBBE dimensions were extracted using factor analysis and a model with four dimensions (awareness, image …

destination brand building behaviours through the concept of place attachment.Design and methodology – We conducted a literature … review on place attachment and brand building behaviour, and focused more specifically on place identity as an accumulation … technologies, tourism managers no longer have a complete control over the development of destination brand, since various …