We rarely fail to realize the value of reaching out to consumers informally to establish a distinctive among rivals and draw public knowledge of the functionality of ingeniously selling ideas, products, and services. There are countless brand options available in today's world to meet consumers'...

As the media landscape has evolved over the past fewyears, especially with the emergence of interactive andsocial media, the philosophy of advertising is significantlychanging. Most businesses realize that the dayswhen they relied on three national networks (ABC, NBC,and CBS) and a few national...

In this paper we test the celebrated `Strength of weak ties' theory of Granovetter (1973). We test two hypotheses on the network structure in a data set of collaborating economists. While we find support for the hypothesis of transitivity of strong ties, we reject the hypothesis that weak ties...