Genestre, Alain; Herbig, Paul; Shao, Alan T. - In: Marketing Intelligence & Planning 13 (1995) 11, pp. 36-46
In the last 30 years, Japan has come from a second‐rate status to the world′s economic giant, leading the world in … middle‐ to lower‐end volume markets made increased efficiency essential. The mentality of jimae shugi – Japan should be …