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Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.; Carr, Caleb T. - In: Journal of promotion management : JPM 21 (2015) 3, pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
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Pushing the right buttons? : a critical exploration into the effects of social media as an innovative e-entrepreneurship method of recruitment for enterprises
Lewis, Anthony; Thomas, Brychan; Sanders, Gwenllian Marged - In: International journal of e-entrepreneurship and … 4 (2013) 3, pp. 16-37
Persistent link: https://www.econbiz.de/10010259343
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Web 2.0 im Bereich der Personalbeschaffung
Rehm, Florian - 2014 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010364126
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Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
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Using social media content for screening in recruitment and selection : pros and cons
Jeske, Debora; Shultz, Kenneth S. - In: Work, employment & society : a journal of the British … 30 (2016) 3, pp. 535-546
Persistent link: https://www.econbiz.de/10011525978
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Social media for scientific institutions : how to attract young academics by using social media as a marketing tool
Hurrle, Daniel; Postatny, Julia - 2015
Persistent link: https://www.econbiz.de/10010491844
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Social Media for Scientific Institutions : How to Attract Young Academics by Using Social Media as a Marketing Tool
Hurrle, Daniel - 2015
This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and...
Persistent link: https://www.econbiz.de/10012819098
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Social media in human resources management
Bondarouk, Tanya (contributor);  … - 2013 - 1. ed.
Persistent link: https://www.econbiz.de/10010210452
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Erfolgreiche Wege der Rekrutierung in Social Networks ; [Ergebnisbericht]
Seng, Anja; Fiesel, Laura; Krol, Bianca - 2012
Persistent link: https://www.econbiz.de/10009544738
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Online and off the field : predicting school choice in college football recruiting from social media data
Bigsby, Kristina Gavin; Ohlmann, Jeffrey W.; Zhao, Kang - In: Decision analysis : a journal of the Institute for … 14 (2017) 4, pp. 261-273
Persistent link: https://www.econbiz.de/10011879452