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Somerfield, Kardi; Mortimer, Kathleen; Evans, Geraint - In: International journal of internet marketing and … 12 (2018) 4, pp. 340-357

Persistent link: https://www.econbiz.de/10012139705

Are you out there? : internet presence of nonprofit human service organizations

Campbell, David A.; Lambright, Kristina T. - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 6, pp. 1296-1311

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eWOM across channels : comparing the impact of self-enhancement, positivity bias and vengeance on Facebook and Twitter

Vargo, Chris J.; Gangadharbatla, Harsha; Hopp, Toby - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1153-1172

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Social networking : how small organisations are using Facebook and Twitter in engaging customers

Komodromos, Marcos - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 142-150

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The many faces of social media in business and economics research : taking stock of the literature and looking into the future

Tumasjan, Andranik - In: Journal of economic surveys 38 (2024) 2, pp. 389-426

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Making friends and enemies on social media: the case of gun policy organizations

Merry, Melissa - In: Online Information Review 40 (2016) 5, pp. 624-642

The results indicated that both groups engaged primarily with their supporters on Twitter while avoiding confrontation … almost exclusively from other users with whom they agreed, and disproportionately used Twitter handles of their allies, while … avoiding the use of Twitter handles of their opponents. Practical implications The findings suggest that interest groups’ use …

Persistent link: https://www.econbiz.de/10014967109