The Himalayan region in India remains a popular tourist destination. It attracts massive inflows of tourist in this region round the year. Most of the tourist comes here for either for adventures or pilgrimage purpose. Tourism is the most crucial factor in the world trade as it is the most...

The main objective of the research paper is to examine the status, scenario and growth rate of tourism industry in India and Uttarakhand in particular. The socio economic impact and effect of Himalayan Tsunami on the tourism industry in the state of Uttarakhand has also been covered in the...

The Himalayan region in India remains a popular tourist destination. It attracts massive inflow of tourist in this region round the year. Most of the tourist comes here for either for adventures or pilgrimage purpose. For the purpose of study we have chosen Uttarakhand as it provides both...

Travel & Tourism is a truly global economic activity – one which takes place in destinations across the world, from leading capital cities and smaller town and villages in rural and coastal area, to some of the remotest points on the planet. Tourism acts as a catalyst to economic, social and...

In the light of current emphasis on the environmental concerns, one wonders to what extent does a consumer contemplates about the impact of his consumption on the environment.Most green marketing literature is strongly based on the assumption that a consumer's environmental awareness is a...

Tourism is one of the productive business activities directed for the production of the goods and services. It provides the goods and services for the customers (mainly visitors), generally while providing employment and income for the locals. Due to forward and backward linkages, Tourism...

The Great Himalayan Range in the region of India and Nepal is a prime tourist region as it keeps on wooing lakhs of tourist in the Himalayan states situated between India and Nepal. The most important reason behind this is, its world-class attribute, therefore, most of the tourist as well as...

The Himalayan region in India remains a popular tourist destination as it attracts massive inflow of tourist round the year. The present study is focused on Uttarakhand as it provides both adventures and pilgrimage tourism along with educational tourism which made it one of the most important...

Tourism is the most crucial factor in world trade as it is the most effective and easiest means for earning foreign exchange, by providing employment to the local people of the country and by increasing the market capabilities. Tourism also works as medium of social cultural exchange. Not much...