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The habitual consumer
Wood, Wendy; Neal, David T. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 579-592
Persistent link: https://www.econbiz.de/10003936175
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Self-regulation of consumer decision making and behavior : the role of implementation intentions
Gollwitzer, Peter M.; Sheeran, Paschal - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 593-607
Persistent link: https://www.econbiz.de/10003936176
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How consumers value online personalization : a longitudinal experiment
Pechpeyrou, Pauline de - In: Direct marketing : an international journal 3 (2009) 1, pp. 35-51
Persistent link: https://www.econbiz.de/10003936430
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The malleable brand : the role of implicit theories in evaluating brand extensions
Yorkston, Eric A.; Nunes, Joseph C.; Matta, Shashi - In: Journal of marketing 74 (2010) 1, pp. 80-93
Persistent link: https://www.econbiz.de/10003940586
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Traveling the paths to brand loyalty
Ahluwalia, Rohini; Kaikati, Andrew M. - In: Brands and brand management : contemporary research …, (pp. 63-90). 2010
Persistent link: https://www.econbiz.de/10003941303
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The effects of promotion framing on consumers' price perceptions : the moderating role of a personal sense of power
Choi, Choongbeom; Mattila, Anna S. - In: Journal of service management 25 (2014) 1, pp. 149-160
Persistent link: https://www.econbiz.de/10010260073
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Demythologizing consumption practices : how consumers protect their field-dependent identity investments from devaluing marketplace myths
Arsel, Zeynep; Thompson, Craig J. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 5, pp. 791-806
Persistent link: https://www.econbiz.de/10008856974
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Beauty is in the in-group pf the beholded : intergroup differences in the perceived attractiveness of leaders
Kniffin, Kevin M.; Wansink, Brian; Griskevicius, Vladas; … - In: The leadership quarterly : LQ ; an international … 25 (2014) 6, pp. 1143-1153
Persistent link: https://www.econbiz.de/10010480037
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The role of moral emotions and consumer values and traits in the decision to support nonprofits
Xie, Chunyan; Bagozzi, Richard P. - In: Journal of nonprofit & public sector marketing 26 (2014) 4, pp. 290-311
Persistent link: https://www.econbiz.de/10010481866
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Obesity and self-control : food consumption, physical activity, and weight-loss intention
Fan, Maoyong; Jin, Yanhong - In: Applied economic perspectives and policy 36 (2014) 1, pp. 125-145
Persistent link: https://www.econbiz.de/10010426050