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Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer Industry
Chu, Junhong; Chintagunta, Pradeep K.; Vilcassim, Naufel J. - In: Journal of marketing research : JMR 44 (2007) 1, pp. 29-41
Persistent link: https://www.econbiz.de/10007596667
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Measuring Cross-Category Price Effects with Aggregate Store Data
Song, Inseong; Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 52 (2006) 10, pp. 1594-1609
Persistent link: https://www.econbiz.de/10007295980
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Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households
Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 12 (1993) 2, pp. 184-208
Persistent link: https://www.econbiz.de/10006949305
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A comparison of within-household price sensitivity across online and offline channels
Chu, Junhong; Chintagunta, Pradeep K.; Cebollada, Javier - In: Marketing science 27 (2008) 2, pp. 283-299
Persistent link: https://www.econbiz.de/10003709021
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Special issue: New econometric models in marketing
Chintagunta, Pradeep K. (contributor);  … - 2009
Persistent link: https://www.econbiz.de/10003825018
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Introduction to the special issue on new econometric models in marketing
Chintagunta, Pradeep K.; Franses, Philip Hans; Paap, Richard - In: Journal of applied econometrics 24 (2009) 3, pp. 375-376
Persistent link: https://www.econbiz.de/10003825020
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Measuring marketing-mix effects in the 32-64 bit video game console market
Chintagunta, Pradeep K.; Nair, Harikesh; Sukumar, R. - In: Journal of applied econometrics 24 (2009) 3, pp. 421-445
Persistent link: https://www.econbiz.de/10003825041
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How does assortment affect grocery store choice?
Briesch, Richard A.; Chintagunta, Pradeep K.; Fox, Edward J. - In: Journal of marketing research : JMR 46 (2009) 2, pp. 176-189
Persistent link: https://www.econbiz.de/10003827935
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Quantifying the benefits of individual-level targeting in the presence of firm strategic behavior
Dong, Xiaojing; Manchanda, Puneet; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 46 (2009) 2, pp. 207-221
Persistent link: https://www.econbiz.de/10003827937
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Quantifying the economic value of warranties in the US server market
Chu, Junhong; Chintagunta, Pradeep K. - In: Marketing science 28 (2009) 1, pp. 99-121
Persistent link: https://www.econbiz.de/10003858561