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An empirical test of warranty theories in the US computer server and automobile markets
Chu, Junhong; Chintagunta, Pradeep K. - In: Journal of marketing 75 (2011) 2, pp. 75-92
Persistent link: https://www.econbiz.de/10008935842
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How does assortment affect grocery store choice?
Briesch, Richard A.; Chintagunta, Pradeep K.; Fox, Edward J. - In: Journal of marketing research : JMR 46 (2009) 2, pp. 176-189
Persistent link: https://www.econbiz.de/10003827935
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Quantifying the benefits of individual-level targeting in the presence of firm strategic behavior
Dong, Xiaojing; Manchanda, Puneet; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 46 (2009) 2, pp. 207-221
Persistent link: https://www.econbiz.de/10003827937
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Service quality variability and termination behavior
Sriram, S.; Chintagunta, Pradeep K.; Manchanda, Puneet - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2739-2759
Persistent link: https://www.econbiz.de/10011409162
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Store brands : who buys them and what happens to retail prices when they are introduced?
Bonfrer, André; Chintagunta, Pradeep K. - In: Review of industrial organization : RIO 24 (2004) 2, pp. 195-218
Persistent link: https://www.econbiz.de/10002140611
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Empirical analysis of competitive product line pricing decisions : lead, follow, or move together?
Kadiyali, Vrinda - In: The journal of business : B 69 (1996) 4, pp. 459-487
Persistent link: https://www.econbiz.de/10001207974
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Pricing strategies in a dynamic duopoly : a differential game model
Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 42 (1996) 11, pp. 1501-1514
Persistent link: https://www.econbiz.de/10001211728
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Market structure across stores : an application of a random coefficients logit model with store level data
Chintagunta, Pradeep K.; Dubé, Jean-Pierre; Singh, Vishal - In: Econometric models in marketing, (pp. 191-221). 2002
Persistent link: https://www.econbiz.de/10001657522
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The proportional hazard model for purchase timing : a comparison of alternative specifications
Seetharaman, P. B.; Chintagunta, Pradeep K. - In: Journal of business & economic statistics : JBES ; a … 21 (2003) 3, pp. 368-382
Persistent link: https://www.econbiz.de/10001785813
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An empirical investigation of advertising strategies in a dynamic duopoly
Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 38 (1992) 9, pp. 1230-1244
Persistent link: https://www.econbiz.de/10001130111