Syed Shah Alam; Susmit, Samiha; Lin, Chieh-Yu; … - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-24
Augmented reality (AR) technology is a computer-generated object that allows users to enrich the experience of products virtually with graphics, images, etc. Due to a lack of studies in developing countries like Malaysia, more studies are necessary to understand the pressing factors of diffusing...