Prior literature has established a positive association between mobile app adoption and customers' purchase behaviors. However, it is not clear whether firms can actively influence customers' mobile app adoptions and increase their purchases through these induced adoptions.Using a randomized...

Despite the increasing connectivity between consumers and the large volume of social shares supported by digital technologies, there is an absence of research systematically investigating how firms can design promotional incentives that jointly consider their consumers as both purchasers and...

Personal data has become a key input in Internet Commerce, facilitating the matching between millions of customers and merchants. Recent data regulations in China, Europe and US restricts Internet platforms' ability to collect and use personal data for personalized recommendation and may...

Many e-commerce platforms have established their warehouses to facilitate the storage and delivery of packages. This paper proposes a novel business model --- cross-sampling through e-commerce warehouses --- that e-commerce platforms with direct control over physical packages can adopt....

Online retailers have to provide customers with an estimate of how fast an order can be delivered before they purchase it. This delivery speed promise is what online retailers can strategically adjust at almost no cost but what may fundamentally impact business outcomes. It influences consumers'...