Motivating effective mobile app adoptions : evidence from a large-scale randomized field experiment
Year of publication: |
2019
|
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Authors: | Sun, Tianshu ; Shi, Lanfei ; Viswanathan, Siva ; Zheleva, Elena |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 30.2019, 2, p. 523-539
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Subject: | mobile app | induced adoption | field experiment | local average treatment effect | multichannel | online-to-offline | Feldforschung | Field research | Mobile Anwendung | Mobile application | Innovationsakzeptanz | Innovation adoption | Experiment | Mobile Business | Mobile business |
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