The proliferation of social networking platforms such as Facebook, Twitter, and Instagram has greatly facilitated social interactions among individuals, and thus their product consumption becomes more visible to their peers. This enhanced visibility influences consumers' purchase decisions of...

Multi-channel retailing is appealing as it offers an opportunity to reach more consumers, yet retailers need to take caution when determining the selling prices for the same product sold across different channels, especially when the market is filled with some consumers who exhibit inequity...