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Co-building brand equity and customer equity through marketing capabilities : impact on competitive advantage

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Place branding as Bandung City's competitive advantage

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The role of CSR in sustaining corporate brands in the global market : the perspective of telecommunication companies in Ghana

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Strategic brand management in function of improving the competitive position of tourist destinations

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Creating websites and social media marketing is an integral part of business activities in companies. The Building and managing the brand is the most complex task in the contemporary market and tourism business. Strategic brand management focuses on a brand program that contains a plan for...

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