The research goal is to fill the current research gap by determining the service factors that influence M-commerce Apps customer satisfaction and loyalty in Malaysia by adopting e-service quality (e-SQ) model and relationship quality theories in the context of mobile commerce apps. A framework...

The purpose of this study was to investigate the influence of selected customer perceived value factors on the consumer loyalty towards Mobile commerce in Malaysia towards fashion and apparel industry. This research mainly proposes on the integrated model of dependent variable loyalty of...

The study provides a comprehensive view of the research that has been conducted in the previous three decades on the topic of 'green consumer' in the marketing management domain and unravels the intellectual structure of the field along with the identification of core research gaps. Bibliometric...