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The dynamic relationship between investments in brand equity and firm profitability : evidence using trademark registrations

Crass, Dirk; Czarnitzki, Dirk; Toole, Andrew A. - 2016

Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to … a firm's financial performance. In this paper, we model brand equity as an unobservable stock that results from up to … thirty years of past brand-related investment flows. Using firm-specific trademarks as investment proxies, our results show a …

Persistent link: https://www.econbiz.de/10011418793

Partnership of trade and manufacturers in the development of trademarks

Sokolov Mladenović, Svetlana; Ćuzović, Đorđe - In: Ekonomika : međunarodni časopis za ekonomsku teoriju … 61 (2015) 4, pp. 35-46

Persistent link: https://www.econbiz.de/10011429978

Risk of trademark parody

Saardchom, Narumon - In: International journal of applied business and economic … 13 (2015) 2, pp. 657-669

Persistent link: https://www.econbiz.de/10011376782

Vertical price control and parallel imports : theory and evidence

Maskus, Keith Eugene - 2000

Parallel imports are genuine products brought into a country without the authorization of the copyright, patent, or trademark owner. Countries vary considerably in their legal treatment of parallel imports, as determined by their choice of exhaustion doctrine. A new model analyzes parallel...

Persistent link: https://www.econbiz.de/10010524263

Competition in prescription drug markets : the roles of trademarks, advertising, and generic names

Feldman, Roger D.; Lobo, Félix - In: The European journal of health economics : HEPAC ; … 14 (2013) 4, pp. 667-675

Persistent link: https://www.econbiz.de/10009770397

Der rechtliche Schutz der Luxusmarke

Köhler, Markus - In: Identitätsbasierte Luxusmarkenführung : Grundlagen - …, (pp. 279-304). 2012

Persistent link: https://www.econbiz.de/10009690076

Trademarks, brands, and competition

Davis, Jennifer; Maniatis, Spyros - In: Trademarks, brands, and competitiveness, (pp. 119-137). 2013

Persistent link: https://www.econbiz.de/10009758701

Trademarks, brands, and competitiveness

Lopes, Teresa da Silva (contributor); … - 2013

Persistent link: https://www.econbiz.de/10009760134

What drives trademarks registration among Tunisian clothing firms? : an econometric investigation

Brahem, Meriam; El Harbi, Sana; Grolleau, Gilles - In: International journal of intellectual property … 6 (2013) 1/2, pp. 1-14

Persistent link: https://www.econbiz.de/10009761222

Marking your trade : cultural factors in the prolongation of trademarks

Melnyk, Valentyna; Giarratana, Marco; Torres, Anna - In: Journal of business research : JBR 67 (2014) 4, pp. 478-485

Persistent link: https://www.econbiz.de/10010362103