Marking your trade : cultural factors in the prolongation of trademarks
Year of publication: |
2014
|
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Authors: | Melnyk, Valentyna ; Giarratana, Marco ; Torres, Anna |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 4, p. 478-485
|
Subject: | Trademarks | Culture | Branding | Inglehart cultural values | Nonparametric hazard model | Markenführung | Brand management | Markenrecht | Trademark law | Kultur | Markenartikel | Brand | Kulturelle Identität | Cultural identity | Handelsmarke | Store brand |
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