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Despite the increasing significance of mobile-commerce (m-commerce) channels, relatively little empirical research has been conducted to examine what factors drive e-market users' mobile channel adoption and how e-market users' purchase behaviors and expenditure change after the adoption. Using...
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Purpose: Recall can have a critical impact on a companys image and reputation, and is one of the biggest issues for customers. In this study, we take the Event Study approach to analyze the impact of recall on corporate stock prices. In previous works, conflicting conclusions were drawn...
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This research methods article proposes a visual data analytics framework to enhance social media research using deep learning models. Drawing on the literature of information systems and marketing, complemented with data-driven methods, we propose a number of visual and textual content features...
Persistent link: https://www.econbiz.de/10012855206
Purpose: Recall can have a critical impact on a companys image and reputation, and is one of the biggest issues for customers. In this study, we take the Event Study approach to analyze the impact of recall on corporate stock prices. In previous works, conflicting conclusions were drawn...
Persistent link: https://www.econbiz.de/10012489108