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Internet marketing & e-commerce
Hanson, Ward A.; Kalyanam, Kirthi - 2007 - Internat. student ed.
Persistent link: https://www.econbiz.de/10004799708
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The E-Marketing Mix: A Contribution of the E-Tailing Wars
Kalyanam, Kirthi; Mcintyre, Shelby - In: Journal of the Academy of Marketing Science 30 (2002) 4, pp. 487-499
Persistent link: https://www.econbiz.de/10006151470
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The Perfect Message at the Perfect Moment - Most people don't want to hear from most companies most of the time. That's why it's critical that marketers pinpoint the occasions when...
Kalyanam, Kirthi; Zweben, Monte - In: Harvard business review : HBR (2005), pp. 112-134
Persistent link: https://www.econbiz.de/10005920103
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Estimating Irregular Pricing Effects: A Stochastic Spline Regression Approach
Kalyanam, Kirthi; Shively, Thomas S. - In: Journal of marketing research : JMR 35 (1998) 1, pp. 16-29
Persistent link: https://www.econbiz.de/10006671490
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A Bayesian Approach for Estimating Target Market Potential With Limited Geodemographic Information
Putler, Daniel S.; Kalyanam, Kirthi; Hodges, James S. - In: Journal of marketing research : JMR 33 (1996) 2, pp. 134-149
Persistent link: https://www.econbiz.de/10006676409
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Incorporating Demographic Variables in Brand Choice Models: An Indivisible Alternatives Framework
Kalyanam, Kirthi; Putler, Daniel S. - In: Marketing science : the marketing journal of the … 16 (1997) 2, pp. 166
Persistent link: https://www.econbiz.de/10006923276
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Pricing Decisions Under Demand Uncertainty: A Bayesian Mixture Model Approach
Kalyanam, Kirthi - In: Marketing science : the marketing journal of the … 15 (1996) 3, pp. 207-221
Persistent link: https://www.econbiz.de/10006931991
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Pricing decisions under demand uncertainty: A Bayesian mixture model approach
Kalyanam, Kirthi - In: Operations research, Management science : OR MS ; the … 37 (1997) 2, pp. 163-164
Persistent link: https://www.econbiz.de/10006526414
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Deconstructing Each Item's Category Contribution
Kalyanam, Kirthi; Borle, Sharad; Boatwright, Peter - In: Marketing science : the marketing journal of the … 26 (2007) 3, pp. 327-341
Persistent link: https://www.econbiz.de/10007747539
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Free Riding and Conflict in Hybrid Shopping Environments: Implications for Retailers, Manufacturers, and Regulators
Kalyanam, Kirthi; Tsay, Andy A - In: The antitrust bulletin : the journal of American and … 58 (2013) 1, pp. 19-68
Persistent link: https://www.econbiz.de/10010161949