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Using EEG to examine the role of attention, working memory, emotion, and imagination in narrative transportation

Gordon, Ross; Ciorciari, Joseph; van Laer, Tom - In: European Journal of Marketing 52 (2018) 1/2, pp. 92-117

Purpose: This paper aims to present a study using encephalography (EEG) to investigate consumer responses to narrative videos in energy efficiency social marketing. The purpose is to assess the role of attention, working memory, emotion and imagination in narrative transportation, and how these...

Persistent link: https://www.econbiz.de/10012068009

The means to justify the end : combating cyber harassment in social media

Laer, Tom van - In: Journal of business ethics : JOBE 123 (2014) 1, pp. 85-98

Persistent link: https://www.econbiz.de/10010403972

Consumer neuroscience for marketing researchers

Harris, Joanne M.; Ciorciari, Joseph; Gountas, John - In: Journal of Consumer Behaviour 17 (2018) 3, pp. 239-252

Persistent link: https://www.econbiz.de/10012081448

Using the P3a to gauge automatic attention to interactive television advertising

Treleaven-Hassard, Shiree; Gold, Joshua; Bellman, Steven; … - In: Journal of economic psychology : research in economic … 31 (2010) 5, pp. 777-784

Persistent link: https://www.econbiz.de/10009272606

Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages

Gountas, John; Gountas, Sandra; Ciorciari, Joseph; … - In: Journal of business research : JBR 105 (2019), pp. 121-135

Persistent link: https://www.econbiz.de/10012128491

Using the P3a to gauge automatic attention to interactive television advertising

Treleaven-Hassard, Shiree; Gold, Joshua; Bellman, Steven; … - In: Journal of Economic Psychology 31 (2010) 5, pp. 777-784

This paper is the first step to an understanding of how engagement with interactive television advertisements may increase the relevancy of a brand and therefore facilitate the automatic processing of the brand's logo (measured via the P3a) after viewing the advertisement, compared to...

Persistent link: https://www.econbiz.de/10008869348

In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts

Laer, Tom van; Ruyter, Ko de - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 164-174

Persistent link: https://www.econbiz.de/10003987364

The extended transportation-imagery model : a meta-analysis of the antecedents and consequences of consumers' narrative transportation

Laer, Tom van; Ruyter, Ko de; Visconti, Luca M.; … - In: Journal of consumer research : JCR ; an … 40 (2013/14) 5, pp. 797-817

Persistent link: https://www.econbiz.de/10010253804

Nichts als die Wahrheit

Ludwig, Stephan (interviewee); Laer, Tom van (interviewee); … - In: Harvard-Business-Manager : das Wissen der Besten 38 (2016) 10, pp. 12-14

Persistent link: https://www.econbiz.de/10011540997

Untangling a web of lies : exploring automated detection of deception in computer-mediated communication

Ludwig, Stephan; Laer, Tom van; Ruyter, Ko de; … - In: Journal of management information systems : JMIS 33 (2016) 2, pp. 511-541

Persistent link: https://www.econbiz.de/10011616128

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