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recommendations by others as the two most important wine attributes when purchasing wine for their own consumption. An in …Purpose: This article investigated and compared the relative importance of 14 wine attributes on the wine … South African wine consumers by means of a structured online questionnaire. Respondents were divided into two main age …
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sensory qualities, taste has been found to be both a key driver and barrier to organic wine consumption. Based on literature …Consumer interest in organic wine is growing, but the effects of organic label, consumer quality perception and the … support for the benefits claim of organic wine are not yet fully understood and at times doubtful. The literature shows a very …
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