Both academics and practitioners emphasize the importance for product firms of pursuing service innovation. Despite a … strategic focus on service-led growth, however, many firms struggle to succeed with their service innovation initiatives. In … order to increase our understanding of the nature of service innovation in product firms, this chapter discusses the …

Despite the growing body of literature concentrating on service innovation, empirical research focusing on measuring … innovation process and to assess its impact is a pre-condition to properly manage it, we conduct a literature review of recent … empirical studies on the measurement of service innovation to ascertain our current body of knowledge. We restrict our review to …

and improved products and services) and its impact on entrepreneurial success. In particular managing innovation activity …Innovation is crucial for the success of enterprises and entrepreneurial activity. For the purposes of the study …, processes and decision-making methods entrepreneurs use (Slevin & Covin 1990, Miller 1983) reflected in innovation strategy …