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Strategic communication in MBA curricula : a qualitative study of student outcomes
Rennie, Kathleen D.; Byrum, Kristie; Tidwell, Matt; … - In: Journal of management education : a publication of the … 42 (2018) 5, pp. 594-617
Persistent link: https://www.econbiz.de/10011928325
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Strategic CSR communication: telling others how good you are
Morsing, Mette - In: Management models for corporate social responsibility, (pp. 238-246). 2006
Persistent link: https://www.econbiz.de/10003350811
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Strategische CSR und Kommunikation
Osburg, Thomas H. - In: Corporate Social Responsibility : verantwortungsvolle …, (pp. 469-479). 2012
Persistent link: https://www.econbiz.de/10009490651
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CSR communications strategies through social media and influence on e-reputation : an exploratory study
Dutot, Vincent; Galvez, Eva Lacalle; Versailles, David W. - In: Management decision : MD 54 (2016) 2, pp. 363-389
Persistent link: https://www.econbiz.de/10011459607
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Achieving collaboration with diverse stakeholders - the role of strategic ambiguity in CSR communication
Scandelius, Christina; Cohen, Geraldine - In: Journal of business research : JBR 69 (2016) 9, pp. 3487-3499
Persistent link: https://www.econbiz.de/10011514846
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Sustainability reporting beyond rhetoric : linking strategy, accounting and communication
Schaltegger, Stefan - In: Contemporary issues in sustainability accounting, …, (pp. 183-195). 2012
Persistent link: https://www.econbiz.de/10009567863
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Corporate (social) responsibility and issues management : motive and rationale for issue discourse and organizational change
Heath, Robert L.; Palenchar, Michael J. - In: The handbook of communication and corporate social …, (pp. 316-337). 2011
Persistent link: https://www.econbiz.de/10009235284
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Ethics : corporate social responsibility, power and strategic communication
Lugo-Ocando, Jairo; L'Etang, Jacquie; Ahmad, Zeti Azreen - In: The handbook of communication and corporate social …, (pp. 170-187). 2011
Persistent link: https://www.econbiz.de/10009235291
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Fortune 1000 communication strategies on Facebook and Twitter
Tao, Weiting; Wilson, Christopher - In: Journal of communication management : an international … 19 (2015) 3, pp. 208-223
Persistent link: https://www.econbiz.de/10011448022
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Strategic CSR Communication
Morsing, Mette - 2017
(CSR) activities and to communicate about such efforts. Driven by such an energetic demand, CSR communication seems like a … straightforward task: to inform stakeholders better about corporate CSR activities. Yet, strategic CSR communication is anything but a …
Persistent link: https://www.econbiz.de/10012941511