The Himalayan region in India remains a popular tourist destination. It attracts massive inflow of tourist in this region round the year. Most of the tourist comes here for either for adventures or pilgrimage purpose. For the purpose of study we have chosen Uttarakhand as it provides both...

Micro Small and Medium Scale Enterprises (MSMEs) generate growth and development for any economy. These enterprises are faced with a diversity of problems in India due to numerous domestic and global economic problems, and policy inconsistencies. The result is a high poverty rate. The objective...

In the light of current emphasis on the environmental concerns, one wonders to what extent does a consumer contemplates about the impact of his consumption on the environment.Most green marketing literature is strongly based on the assumption that a consumer's environmental awareness is a...

Tourism is one of the productive business activities directed for the production of the goods and services. It provides the goods and services for the customers (mainly visitors), generally while providing employment and income for the locals. Due to forward and backward linkages, Tourism...

The Great Himalayan Range in the region of India and Nepal is a prime tourist region as it keeps on wooing lakhs of tourist in the Himalayan states situated between India and Nepal. The most important reason behind this is, its world-class attribute, therefore, most of the tourist as well as...

Tourism is the most crucial factor in world trade as it is the most effective and easiest means for earning foreign exchange, by providing employment to the local people of the country and by increasing the market capabilities. Tourism also works as medium of social cultural exchange. Not much...

With a population 121 Crore India is a country of multilingual, multicultural and multi-level society. A World Bank study has revealed that nearly two thirds of India's total population still lives in rural areas. The rural economy has rapidly transformed in the last decade and is now being led...

With more and more women are being educated, confident, self-reliant, skilled, competent-enough to give tough competition to their male counterparts in management sectors. But sadly despite all the existing legal provision women are still struggling more than ever to reach the top positions and...

Purpose: The aim of this paper is to analyze the interrelationship between factors conducive to rural tourism development. This touristic segment has enormous potential but still lacks consistent means and measures to ensure rural tourism's holistic development in India....