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Increasing classroom engagement in international business courses via digital technology

Kardes, Ilke - In: Journal of teaching in international business 31 (2020) 1, pp. 51-74

Persistent link: https://www.econbiz.de/10012258394

Online retailing : determinants of competition between multinationals and local firms in emerging markets

Kardes, Ilke; Reinecke Flynn, Leisa; Dugan, Michael - In: International Journal of Retail & Distribution Management 49 (2020) 2, pp. 263-280

Purpose: The fundamental research question is which aspects of the external environment are most strongly associated with the differential market share between large multinational online retailers and smaller, local retailers in emerging markets. For the purposes of this study, the differential...

Persistent link: https://www.econbiz.de/10012412203

Reaching middle class consumers in emerging markets : unlocking market potential through urban-based analysis

Kardes, Ilke - In: International business review : the official journal of … 25 (2016) 3, pp. 703-710

Persistent link: https://www.econbiz.de/10011488309

Cavusgil's contribution to export marketing management and strategy

Bamiatzi, Vassiliki; Kardes, Ilke - In: Research handbook on export marketing, (pp. 354-404). 2014

Persistent link: https://www.econbiz.de/10010473477

Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers

Cavusgil, S. Tamer; Deligonul, Seyda; Kardes, Ilke; … - In: Journal of international marketing 26 (2018) 3, pp. 94-108

Persistent link: https://www.econbiz.de/10011924488

Targeting middle-class in emerging markets : the case of Brazil

Kardes, Ilke; Chueke, Gabriel Vouga - In: Rutgers business review 2 (2017) 3, pp. 279-294

Persistent link: https://www.econbiz.de/10011887012

Differences in millennials in emerging markets and developed countries : the case of Turkey and the United States

Reisenwitz, Timothy H.; Kardes, Ilke; Zengin, Asude Yasemin - In: Journal of business strategies 38 (2021) 1, pp. 38-61

Persistent link: https://www.econbiz.de/10012593320

Managing global megaprojects: Complexity and risk management

Kardes, Ilke; Ozturk, Ayse; Cavusgil, S. Tamer; … - In: International business review : the official journal of … 22 (2013) 6, pp. 905-917

Persistent link: https://www.econbiz.de/10010168959

Markalarin Cevre Dostu Uygulamalarinin Tuketicinin Marka Tercihi Uzerindeki Etkisi

Kardes, Ilke - In: Ege Academic Review 11 (2011) 1, pp. 165-177

Sirketlerin sadece kendilerine fayda saglayan bir kurum olmaktan ziyade topluma faydali kuruluslar olmalari gerektigi yaklasimi son donemde one cikmaktadir. Sosyal sorumluluk kapsaminda degerlendirilebilecek bir cok faaliyet icerisinde firmalarin cevre dostu uygulamalari artmaktadir. Bu baglamda...

Persistent link: https://www.econbiz.de/10008922805

Novas percepções sobre multinacionais brasileiras: perspectivas do campo

Cavusgil, Salih Tamer; Kardes, Ilke - In: RAE - Revista de Administração de Empresas 52 (2012) 1

Persistent link: https://www.econbiz.de/10011192852