Cavusgil's contribution to export marketing management and strategy
Year of publication: |
2014
|
---|---|
Authors: | Bamiatzi, Vassiliki ; Kardes, Ilke |
Published in: |
Research handbook on export marketing. - Cheltenham, UK : EE, Edward Elgar Publishing, ISBN 1-78195-438-0. - 2014, p. 354-404
|
Subject: | Internationales Marketing | International marketing | Strategisches Management | Strategic management |
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