Purpose – The purpose of this article is to investigate the basis of conveying a socially responsible image of organisations through a cause-related marketing (CaRM) approach. Design/methodology/approach – The research was conducted mainly through the evaluation and review of material on the...

"This book describes various models on how to become an outstanding leader in today's rapidly growing global business environment, providing positive instruction that illuminates a practical path to becoming a successful leader in large and competitive markets"--Provided by publisher

We have updated this set of Exec Ed presentation slides,originally presented in 2004 in New Zealand. Some revisions have been made to slides based upon follow on research we have done separately and together since 2004 in complexity and global business in readiness for presentation in workshops...

In considering future visions and public relations, we position such speculations as imaginative art rather than exact science and move away from dominant approaches in two key literatures. Firstly, in relation to leadership literature, while acknowledging the contribution it has made to the...

With public relations in the new millennium, it is a good time to explore ways to look forward and to speculate on what might lie ahead for the field. In emphasising that this is an art rather than a science, we move away from dominant approaches in two key literatures. Firstly, in drawing from...