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The challenge of attracting football fans to stadia?

Solberg, Harry Arne; Mehus, Ingar - In: International journal of sport finance 9 (2014) 1, pp. 3-19

Persistent link: https://www.econbiz.de/10010362228

An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga

Thomas, Robert James; Röseler, Frank - In: Journal of customer behaviour 12 (2013) 2/3, pp. 159-176

Persistent link: https://www.econbiz.de/10010233753

The impact of event quality on fan satisfaction and game attendance in the context of professional soccer in Iran

Foroughi, Behzad; Khairul Anuar Mohammad Shah; Hyun, … - In: International journal of sports marketing & sponsorship 15 (2014) 3, pp. 189-205

Persistent link: https://www.econbiz.de/10010384212

Exploring the experiences of female sport fans : a collaborative self-ethnography

Hoeber, Larena; Kerwin, Shannon - In: Sport management review 16 (2013) 3, pp. 326-336

Persistent link: https://www.econbiz.de/10009787471

Competitive balance and attention level effects: theoretical considerations and preliminary evidence

Pawlowski, Tim; Budzinski, Oliver - 2014

We try to better understand possible reasons for deviations between statistically-measured competitive balance (CB) and perceived CB. Moreover, we suggest answers to the following questions: are there specific dimensions of CB that are perceived to be significantly less balanced in the Danish...

Persistent link: https://www.econbiz.de/10010257234

The impact of acculturation and ethnic indentity on American football identification and consumption among Asians in the United States

Ha, Jae-Pil; Hums, Mary A.; Greenwell, Chris T. - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 125-142

Persistent link: https://www.econbiz.de/10010258207

Moving beyond fan typologies : the impact of social integration on team loyalty in football

Fillis, Ian; Mackey, Craig - In: Journal of marketing management : MM 30 (2014) 3/4, pp. 364-382

Persistent link: https://www.econbiz.de/10010345667

Gender differences on the effect of CSR engagement on team attitude and loyalty : a case study of a professional soccer club in Korea

Kim, Ki Tak; Kwak, Dae Hee; Babiak, Kathy - In: International journal of sport management and marketing … 16 (2015) 1/2, pp. 92-111

Persistent link: https://www.econbiz.de/10011550867

Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale

Shuv-Ami, Avichai; Thrassou, Alkis; Vrontis, Demetris - In: Journal of customer behaviour 14 (2015) 4, pp. 311-329

Persistent link: https://www.econbiz.de/10011551003

Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs

Shuv-Ami, Avichai; Thrassou, Alkis; Vrontis, Demetris - In: The marketing review 15 (2015) 4, pp. 503-524

Persistent link: https://www.econbiz.de/10011551572