In the paper it's proposed a framework with capabilities-based view of the firm to explain how marketing capabilities … can enhance sustained competitive advantage of the firm. Specifically, it is suggested that marketing capabilities are … important determinants of sustained competitive advantage of the firm. Marketing processes within the firm require many specific …

marketing activities. Six Sigma approach adds measurable value to sales and marketing performance and helps in increasing market … Six Sigma in sales and marketing, there is a need for removing departmental silos; developing a passion for measuring … deployment in sales and marketing includes better information sharing to make improved decisions and ultimately sustain the …