Narrow search
Showing 141 - 150 of 91,324
Cover Image
Succeeding in competitive arenas with arena-relevant marketing capabilities
Ehrensperger, Elena; Greenberg, Daria; Krohmer, Harley; … - In: European journal of marketing 56 (2022) 2, pp. 321-350
Persistent link: https://www.econbiz.de/10013173432
Cover Image
New ventures competitiveness and success : do intellectual capital, IT capabilities, entrepreneurial and market orientation really matter?
Anwar, Muhammad; Clauß, Thomas; Ullah, Rizwan - In: Journal of enterprising culture 29 (2021) 4, pp. 295-323
Persistent link: https://www.econbiz.de/10012694229
Cover Image
Marketing capabilities in the digital environment : consequences on the performance of the company
Pașcalău, Valentina-Simona - In: Oradea journal of business and economics 5 (2020) 1, pp. 106-114
Persistent link: https://www.econbiz.de/10012404508
Cover Image
Change or perish : examining the role of human capital and dynamic marketing capabilities in the hospitality sector
Elsharnouby, Tamer H.; Elbanna, Said - In: Tourism management : research, policies, practice 82 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012405833
Cover Image
Can sustainability marketing be implemented as a differentiation strategy?
Kazançoğlu, İpek; Karaosmanoğlu, Can - In: Supply chain sustainability : modeling and innovative …, (pp. 133-155). 2021
Persistent link: https://www.econbiz.de/10012387082
Cover Image
Entering a new market : market profitability and first-mover advantages
Flor, Christian Riis; Moritzen, Mark Raun - In: The journal of corporate finance : contracting, … 62 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012239347
Cover Image
Is marketing agility important for emerging market firms in advanced markets?
Khan, Huda - In: International business review : the official journal of … 29 (2020) 5, pp. 1-10
Persistent link: https://www.econbiz.de/10012303681
Cover Image
Market orientation, marketing capability, and new product performance : the moderating role of absorptive capacity
Najafi-Tavani, Saeed; Sharifi, Hossein; Najafi-Tavani, … - In: Journal of business research : JBR 69 (2016) 11, pp. 5059-5064
Persistent link: https://www.econbiz.de/10011589132
Cover Image
SME's performance by adpopting strategic orientation and mediating role of marketing capabilities : a study among small businesses in the Ampara District of Sri Lanka
Mujahid Hilal, Mohamed Ismail - In: International journal of business competition and … 5 (2016) 4, pp. 209-221
Persistent link: https://www.econbiz.de/10011687355
Cover Image
Revisiting the relationship between marketing capabilities and firm performance : the moderating role of market orientation, marketing strategy and organisational power
Cacciolatti, Luca; Lee, Soo-hee - In: Journal of business research : JBR 69 (2016) 12, pp. 5597-5610
Persistent link: https://www.econbiz.de/10011597409