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Marketingstrategien in High-Tech-Märkten : Typologisierung, Ausgestaltungsformen und Einflußfaktoren auf der Grundlage strategischer Gruppen

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In den sich dynamisch entwickelnden High-Tech-Märkten gewinnt die Beobachtung und Analyse des wettbewerbsstrategischen Verhaltens von Unternehmen zunehmend an Bedeutung. Aus Sicht der Praxis und der betriebswirtschaftlichen Forschung ist es von besonderem Interesse zu erfahren, welche...

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Outside-in marketing capability and firm performance

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Comparing the impact of different marketing capabilities : empirical evidence from B2B firms in China

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Capability-driven industrial firms : considering resources, capabilities, and competencies for marketing developments

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Researching marketing capabilities : reflections from academia

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Dynamic capability and firm performance : the role of marketing capability and operations capability

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The impact of customer knowledge and marketing dynamic capability on innovation performance : an empirical analysis

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Dynamic capabilities, managerial and marketing capabilities and their impact on the competitive advantage and firm performance

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