Narrow search
Showing 11 - 20 of 91,677
Cover Image
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe; Zhao, Xiaoyu; Wang, Tao - In: Journal of business-to-business marketing 30 (2023) 4, pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Cover Image
Logistics and marketing integration : enhancing competitive advantages
Madhani, Pankaj M. - In: The IUP journal of management research : IJMR 16 (2017) 3, pp. 7-29
Persistent link: https://www.econbiz.de/10011750181
Cover Image
Logistics and Marketing Integration : Enhancing Competitive Advantages
Madhani, Pankaj - 2018
Logistics and marketing are usually concerned with satisfying the customers' needs and wants, respectively through … their supply and demand functions in a marketing channel. The interface between logistics and marketing is critical to the … delivery of customer service. The major cause of conflict for logistics and marketing interface is related to 5Ps (product …
Persistent link: https://www.econbiz.de/10012914525
Cover Image
Which competitive advantage(s)? : competitive advantage-market performance relationships in international markets
Kaleka, Anna; Morgan, Neil A. - In: Journal of international marketing 25 (2017) 4, pp. 25-49
Persistent link: https://www.econbiz.de/10011784174
Cover Image
Market orientation, innovativeness and competitive advantage : empirical insight from women entrepreneurs in the Senegalese agri-food sector
Doucouré, Balla; Diagne, Assane - In: Journal of African business 24 (2023) 2, pp. 320-344
Persistent link: https://www.econbiz.de/10014285777
Cover Image
Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage
Brown, Linden; McDonald, Malcolm - 1994 - 1. publ
Persistent link: https://www.econbiz.de/10000412511
Cover Image
Moore's law increasing complexity, and the limits of organization : the modern significance of Japanese chipmakers' commodity DRAM business
Chūma, Hiroyuki; Hashimoto, Norikazu - In: Dynamics of knowledge, corporate systems and innovation, (pp. 209-245). 2010
Persistent link: https://www.econbiz.de/10008796492
Cover Image
Leveraging marketing capabilities into competitive advantage and export performance
Tan, Qun; Sousa, Carlos M. P. - In: International marketing review 32 (2015) 1, pp. 78-102
Persistent link: https://www.econbiz.de/10010528934
Cover Image
Old world wineries and market orientation : empirical evidence from the Italian wine industry
Santini, Cristina; Cavicchi, Alessio; Zampi, Vincenzo - In: Market orientation : transforming food and agribusiness …, (pp. 341-353). 2010
Persistent link: https://www.econbiz.de/10010474600
Cover Image
Factors affecting the competitive advantage of supermarkets : evidence from Vietnam
Cuong Hung Pham - In: Global business and finance review 24 (2019) 1, pp. 59-70
Persistent link: https://www.econbiz.de/10012005190