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SMEs internationalization : the role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs' international performance

Mohammad Falahat; Thurasamy Ramayah; Soto-Acosta, Pedro; … - In: Technological forecasting & social change : an … 152 (2020), pp. 1-7

Persistent link: https://www.econbiz.de/10012234645

The effects of relationship marketing competence on positional advantage in export marketplaces : an investigation on Korean manufacturers

Oh, Han-Mo - In: Journal of international trade & commerce 13 (2017) 5, pp. 207-216

Persistent link: https://www.econbiz.de/10011800924

Differentiation strategy and export performance in emerging countries : mediating effects of positional advantage among Mozambican firms

Navaia, Eurico Colarinho; Moreira, António; Ribau, Cláudia - In: Economies : open access journal 11 (2023) 2, pp. 1-16

Small and medium-sized enterprises (SMEs) play an important role in economic and development growth, particularly in developing countries. Their success depends on the expansion of their markets across borders, based on the strategies adopted, in which differentiation strategies and positional...

Persistent link: https://www.econbiz.de/10014230630

Winning across global markets : how Nokia creates strategic advantage in a fast-changing world

Steinbock, Dan - 2010 - 1st ed

Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other...

Persistent link: https://www.econbiz.de/10012675089

Smarketing - integration of sales and marketing

Nobilo, Ivana; Herak, Ivan; Laninović, Dejan - 2020

Persistent link: https://www.econbiz.de/10012601633

Six Sigma in sales and marketing : major benefits

Madhani, Pankaj M. - In: GITAM journal of management : a quarterly publication … 16 (2018) 1, pp. 21-31

Persistent link: https://www.econbiz.de/10012024846

Sales and Marketing : Integration

Madhani, Pankaj M. - 2015

The sales and marketing integration has a direct and significant impact on customers and the revenue-earning potential … of the organization. This research demonstrates the benefits of a close integration between sales and marketing and … evaluates its impact on the organization performance. Sales and marketing integration is a complex and multi-faceted construct …

Persistent link: https://www.econbiz.de/10013017776

Personal selling in marketing

Olariu, Ioana - In: Studies and scientific researches / Faculty of Economic … (2017), pp. 95-101

Persistent link: https://www.econbiz.de/10011810970

Is it possible to improve the relationship between marketing and sales?

Kolouchova, Daniela; Rožek, Jan - In: Central European business review : CEBR 3 (2014) 4, pp. 30-36

Persistent link: https://www.econbiz.de/10010529558

Sustainability challenges in marketing, sales, and other business practices : introduction to a Journal of Global Scholars of Marketing Science special issue

Borders, Aberdeen Leila; Lester, Deborah H. - In: Journal of global scholars of marketing science : … 30 (2020) 3, pp. 211-228

Persistent link: https://www.econbiz.de/10012257939