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Corporate social responsibility and customer loyalty : exploring the role of identification, satisfaction and type of company
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The journal of services marketing 29 (2015) 1, pp. 15-25
Persistent link: https://www.econbiz.de/10010531150
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Effectiveness of e-CRM in banking sector
Mann, Pravesh Kumar; Kumar, Ravi - In: Global journal of business management : GJBM 8 (2014) 2, pp. 136-145
Persistent link: https://www.econbiz.de/10010533363
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The relationship continuity model and customer loyalty in the banking industry : a case study of the maskan bank of Iran
Faryabi, Mohammad; Sadeghzadeh, Kousar; Zakeri, Abdolnaser - In: Journal of relationship marketing : innovations & … 14 (2015) 1, pp. 37-52
Persistent link: https://www.econbiz.de/10011289287
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Does internal marketing influence employee loyalty? : evidence from the Ghanaian banking industry
Narteh, Bedman; Odoom, Raphael - In: Services marketing quarterly 36 (2015) 2, pp. 112-135
Persistent link: https://www.econbiz.de/10011290001
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Identify corporate customer's expectations at Bank Saderat Iran and represent a model for their expectations
Esmaeilpour, Majid; Sayadi, Amrollah - In: International journal of applied business and economic … 13 (2015) 1, pp. 295-308
Persistent link: https://www.econbiz.de/10011376385
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Customer values and CSR image in the banking industry
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Journal of financial services marketing : JFSM 20 (2015) 1, pp. 46-61
Persistent link: https://www.econbiz.de/10011298753
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Consumer trust relations with payment cards and banks : an exploratory study
Koivunen, Tuija; Tuorila, Helena - In: International journal of consumer studies 39 (2015) 2, pp. 85-93
Persistent link: https://www.econbiz.de/10011299586
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iBeacon : neue Chancen der Kundenansprache für Banken und Sparkassen im Multi- und Omnichannelmanagement
Oelling, Alexander; Oelling, Judith; Brock, Harald - In: Multi- und Omnichannel-Management in Banken und …, (pp. 297-304). 2015
Persistent link: https://www.econbiz.de/10011305210
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L' épreuve de l'argent : banques, banquiers, clients
Lazarus, Jeanne - 2012
Persistent link: https://www.econbiz.de/10011308280
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Relatinship investment and reciprocity : an empirical investigation
Yu, Yu - In: The journal of business & industrial marketing 30 (2015) 5, pp. 637-647
Persistent link: https://www.econbiz.de/10011341889